Clarity > Confidence > Sustainability
Guiding Light CFO
Blog
Who Are We
What We Do
More
Mapping Your Customer Journey: Using the Before-After-Bridge Framework to Identify Your Ideal Audience
A Step-by-Step Guide to Discovering Your Ideal Customer with the Features-Advantages-Benefits (FAB) Framework
From Darkness to Clarity: How to Identify Your Ideal Customer Using the Problem-Agitate-Solution Framework